August 2017

River Road Clinic

577 S River Rd, St George, UT 84790


Press Release



Utah teen alcohol use is the lowest in the nation, but Washington County wants it gone. A partnership between the St. George Mayor’s Office, law enforcement, school district leadership, Intermountain Healthcare and leadership from across the county aim to eliminate underage drinking.


St. George, August 14, 2017 – With August welcoming kids back to school, St. George Mayor Jon Pike joins several key partners throughout Washington County to launch an important countywide initiative, urging parents to set clear family rules about no underage drinking. Mayor Pike and leadership from both the public and private sector continue to encourage the entire community to help keep Utah’s kids alcohol-free. Answering the Mayor’s call-to-action, Intermountain Healthcare, Washington County School District and several local businesses have partnered with Parents Empowered—the state underage drinking prevention initiative—to remind Washington County citizens of the negative consequences of teen drinking and what parents can do to prevent it. “We are very proud of the countywide commitment from both the public and private sectors to keep our kids alcohol-free,” shares Mayor Pike. “We understand the life-long implications alcohol can have on a developing teen, and we aim to ensure all teens grow up free from the potential devastation caused by underage drinking.”


Leadership from Intermountain Healthcare and Washington County will join Mayor Pike to formally launch the initiative at a press event on Thursday, August 17th at 12:00 p.m. at Intermountain Healthcare’s River Road Clinic, located at 577 S. River Road, St. George, Utah. The media event will be held in the main lobby of the clinic.


As part of the partnership, Intermountain Healthcare will feature custom messages throughout the clinic that remind parents of the harmful effects of underage drinking and what can be done to prevent it. “New research shows just how harmful alcohol is to the developing teen brain, robbing our kids of bright, healthy futures,” shares Dr. Marty Nygaard, Pediatrician at Intermountain Healthcare. “We see this initiative as a fantastic opportunity to share an important message with parents about how they can influence their teen’s decision of whether he or she will drink or not.” The featured messages range from large column wraps to full doorway messages. In addition to the messages at several Intermountain Healthcare clinics, the Washington County School District has place complimentary messages on more than 125 school buses. “Underage drinking has a dramatic negative impact on the development of our young children,” shares Larry Bergeson, Washington County School Superintendent. “Teen drinking can cause long-term damage to the developing teen brain, impacting learning, good judgement and impulse control.”


Speakers for the event on August 17th will include: St. George Mayor Jon Pike; Dr. Marty Nygaard, Pediatrician at Intermountain Healthcare; Dr. Del Beatty, Dean of Students at Dixie State University; Captain Kyle Whitehead, St. George Police Department; Larry Bergeson, Washington County School Superintendent; and Teresa Willie, Licensed Prevention Specialist, Southwest Behavioral Health. Speakers will showcase the campaign, discuss the expected results from the partnership, share the latest research findings related to underage drinking in Washington County—data from the Student Health and Risk Prevention (SHARP) survey, and answer questions about the dangers of underage drinking.


Parents Empowered is a statewide campaign focused on eliminating underage drinking in Utah. Its primary goals are to educate parents about the dangers of underage drinking and provide them with proven skills to help their children remain alcohol-free. More information is available at

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