Program asks parents to take bigger role in preventing underage drinking

May 16, 2017

By Ryan Morgan

Published: May 16, 2017 4:45 p.m.

SALT LAKE CITY- State health officials are asking parents to do the heavy lifting in a new campaign to prevent underage drinking.

Utah first lady Jeanette Herbert helped launch a new campaign Tuesday sponsored by the Utah Division of Substance Abuse and Mental Health, and the state departments of environmental quality, alcoholic beverage control and human services.

It’s part of the Parents Empowered program, with its main focus on helping parents take a more engaged role in preventing underage drinking. The campaign features several large-scale displays citing important figures and recommendations for preventing alcohol abuse.

“We know that these messages educate and encourage parents in our communities to set their rules about no underage drinking,” Herbert said.

Exposure to alcohol at a young age can lead to developmental problems, she warned, impairing memory, learning and impulse control.

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