Parents: the #1 reason kids don’t drink

Why prevent underage drinking? Because it protects kids’ developing brains from the harms of alcohol. This sitcom-themed spot reminds parents when you express strong disapproval of underage drinking, most kids don’t drink.¹ Talking with your kids can be easier than you think.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

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Fresh prevention news

Associated Food Stores across Utah are helping growing brains stay alcohol-free.

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.²

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.³

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.⁴

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

¹ Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
² https://pediatrics.aappublications.org/content/136/3/e718

³ Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
⁴ https://www.ncbi.nlm.nih.gov/books/NBK37591/

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