phrase saying: parents! the #1 reason kids don't drink

Your influence is everything

Studies show that when parents are clear about their strong disapproval of underage drinking, most kids don't drink.

Be Their #1 Make it Clear Keep Brains Healthy

Listen to our podcast: Prevention Experts Share Tips for Parents

Why prevent underage drinking?

How to prevent underage drinking

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An ilustration of parents reading at a table and a young person being bored.

Have a chit chat —
the game that gets your kids talking!

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A dad playing video games with his daughter

Learn how to keep your kid's brain healthy.

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About the campaign

Our mission is to eliminate underage drinking.
Parents are the number one reason kids don’t drink.

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