The Magic Numbers

9 to 13 are the magic numbers to start talking with your kids about not drinking alcohol underage.

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Today’s Number Is….

Nine! It may seem young, but kids are forming their opinions about alcohol as early as age 9. So talk, talk, talk to your kids.

Have a Chit Chat

Chit Chat is more than a game—it’s a conversation starter that can help strengthen your relationship with your kids.

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How to have the alcohol talk

Watch this video to learn helpful tips on how to start the conversation with your kids about not drinking underage.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

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All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.²

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.³

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.⁴

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

Resources

Get the tools and help you need to prevent underage drinking here—everything from conversation starters, podcasts, games to play, videos to watch and so much more.

Resources

In the News

Underage drinking can be a serious threat to our children and communities. Learn about the latest research and efforts to prevent it.

ABC4 David Wakins TV Coverage

Fox13 SeaQuest Coverage

KUTV Springbreak Takeover

KUTV Alcohol Awareness Month

Fresh Living TV Coverage

DABC TV Coverage

About Us

Our goal is to eliminate underage drinking in Utah. We do that by empowering parents to use the tremendous influence they have to keep their children alcohol-free.

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Our Partners

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Services (DABS). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

¹ Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
² https://pediatrics.aappublications.org/content/136/3/e718

³ Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
⁴ https://www.ncbi.nlm.nih.gov/books/NBK37591/

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The Magic Numbers

Strong Video Spot

Today’s Number Is….

Have a Chit Chat

How to have the alcohol talk

Get started stopping underage drinking

All kids need a parent’s help to stay alcohol-free

Know and teach the harms early

Have fun together

Set clear no-alcohol rules

Know what your kids are doing

Your influence is powerful

Why prevent underage drinking?

How can I help prevent my kid from drinking underage?

Resources

Social media updates

In the News

About Us

Our Partners

The Parents Empowered Mission

Sources