Parents: the #1 reason kids don’t drink

Why prevent underage drinking? Because it protects kids’ developing brains from the harms of alcohol. This sitcom-themed spot reminds parents when you express strong disapproval of underage drinking, most kids don’t drink.1 Talking with your kids can be easier than you think.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

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Fresh prevention news

Associated Food Stores across Utah are helping growing brains stay alcohol-free.

 

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

Picture of kid with a backpack

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

Social media updates

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There’s something all parents should be aware of for National Alcohol Awareness Month. When kids drink before age 15, 40% will become alcohol-dependent during their lifetime. Get an early start and set clear rules against underage drinking to keep your kid’s brain healthy and their futures bright. See MoreSee Less

There’s something all parents should be aware of for National Alcohol Awareness Month. When kids drink before age 15, 40% will become alcohol-dependent during their lifetime. Get an early start and set clear rules against underage drinking to keep your kid’s brain healthy and their futures bright.

Kids still listen to their parents. Yep, even yours. So, go ahead and make your strong disapproval of underage drinking clear, because when you do that, only 3% choose to drink, according to a recent Utah study. See MoreSee Less

Kids still listen to their parents. Yep, even yours. So, go ahead and make your strong disapproval of underage drinking clear, because when you do that, only 3% choose to drink, according to a recent Utah study.

Hey parents, here’s an astonishing stat for National Alcohol Awareness Month. Of Utah kids who drink alcohol, 44% of them get it from home with their parents’ permission, according to a local study. No amount of alcohol is safe for kids. For their healthy brain, don’t let your kids drink underage. See MoreSee Less

Hey parents, here’s an astonishing stat for National Alcohol Awareness Month. Of Utah kids who drink alcohol, 44% of them get it from home with their parents’ permission, according to a local study. No amount of alcohol is safe for kids. For their healthy brain, don’t let your kids drink underage.

Introducing three easy steps to help keep your child’s future bright and their healthy brain alcohol-free. Start using them today. See MoreSee Less

Introducing three easy steps to help keep your childs future bright and their healthy brain alcohol-free. Start using them today.Image attachmentImage attachment

A parent’s 💪 **strong** 💪 disapproval of alcohol is the no.1 reason kids choose not to drink. So set clear rules. And always tell them you love them. How do you plan on establishing clear expectations with your kids? Tell us by commenting below. ⬇️ See MoreSee Less

A parent’s 💪 **strong** 💪 disapproval of alcohol is the no.1 reason kids choose not to drink. So set clear rules. And always tell them you love them. How do you plan on establishing clear expectations with your kids? Tell us by commenting below. ⬇️

here are two simple questions that can predict if a middle school student is at risk for alcohol misuse. Do you know what they are?

parentsempowered.org/pe-articles/two-simple-questions-can-help-predict-whether-a-middle-school-st…
See MoreSee Less

here are two simple questions that can predict if a middle school student is at risk for alcohol misuse. Do you know what they are?

https://parentsempowered.org/pe-articles/two-simple-questions-can-help-predict-whether-a-middle-school-student-is-at-risk-for-abusing-alcohol/

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

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3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

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