Parents: the #1 reason kids don’t drink

Why prevent underage drinking? Because it protects kids’ developing brains from the harms of alcohol. This sitcom-themed spot reminds parents when you express strong disapproval of underage drinking, most kids don’t drink.1 Talking with your kids can be easier than you think.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

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Fresh prevention news

Associated Food Stores across Utah are helping growing brains stay alcohol-free.

 

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

Picture of kid with a backpack

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

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2 months ago
ParentsEmpowered.org

When kids drink, alcohol affects their brains differently than mature adult brains. The three key brain areas that can be harmed are the prefrontal area, the hippocampus, and essential white matter. As a result, drinking can cause problems with decision-making, learning, and memory. For a healthy brain, keep your kids alcohol-free. See MoreSee Less

When kids drink, alcohol affects their brains differently than mature adult brains. The three key brain areas that can be harmed are the prefrontal area, the hippocampus, and essential white matter. As a result, drinking can cause problems with decision-making, learning, and memory. For a healthy brain, keep your kids alcohol-free.
2 months ago
ParentsEmpowered.org

Did you know parents top peer pressure? It’s true. According to kids, parents are the #1 reason they choose not to drink alcohol. By communicating your clear disapproval of underage drinking, your influence can dramatically reduce the likelihood your child will drink. See MoreSee Less

Did you know parents top peer pressure? It’s true. According to kids, parents are the #1 reason they choose not to drink alcohol. By communicating your clear disapproval of underage drinking, your influence can dramatically reduce the likelihood your child will drink.
3 months ago
ParentsEmpowered.org

There’s something all parents should be aware of for National Alcohol Awareness Month. When kids drink before age 15, 40% will become alcohol-dependent during their lifetime. Get an early start and set clear rules against underage drinking to keep your kid’s brain healthy and their futures bright. See MoreSee Less

There’s something all parents should be aware of for National Alcohol Awareness Month. When kids drink before age 15, 40% will become alcohol-dependent during their lifetime. Get an early start and set clear rules against underage drinking to keep your kid’s brain healthy and their futures bright.

Comment on Facebook

Yeah it's because you guys are advertising children drinking to children so they try it just like the stupid dare program where they teach you everything there is to know about drugs and even coming to classrooms with poster boards of homemade paraphernalia strap to it so then kids know how to make their own stuff it's so ridiculous stop advertising this garbage

3 months ago
ParentsEmpowered.org

Kids still listen to their parents. Yep, even yours. So, go ahead and make your strong disapproval of underage drinking clear, because when you do that, only 3% choose to drink, according to a recent Utah study. See MoreSee Less

Kids still listen to their parents. Yep, even yours. So, go ahead and make your strong disapproval of underage drinking clear, because when you do that, only 3% choose to drink, according to a recent Utah study.

Comment on Facebook

Yeah it's because you guys are advertising children drinking to children so they try it just like the stupid dare program where they teach you everything there is to know about drugs and even coming to classrooms with poster boards of homemade paraphernalia strap to it so then kids know how to make their own stuff it's so ridiculous stop advertising this garbage

3 months ago
ParentsEmpowered.org

Hey parents, here’s an astonishing stat for National Alcohol Awareness Month. Of Utah kids who drink alcohol, 44% of them get it from home with their parents’ permission, according to a local study. No amount of alcohol is safe for kids. For their healthy brain, don’t let your kids drink underage. See MoreSee Less

Hey parents, here’s an astonishing stat for National Alcohol Awareness Month. Of Utah kids who drink alcohol, 44% of them get it from home with their parents’ permission, according to a local study. No amount of alcohol is safe for kids. For their healthy brain, don’t let your kids drink underage.

Comment on Facebook

Yeah it's because you guys are advertising children drinking to children so they try it just like the stupid dare program where they teach you everything there is to know about drugs and even coming to classrooms with poster boards of homemade paraphernalia strap to it so then kids know how to make their own stuff it's so ridiculous stop advertising this garbage

3 months ago
ParentsEmpowered.org

Introducing three easy steps to help keep your child’s future bright and their healthy brain alcohol-free. Start using them today. See MoreSee Less

Introducing three easy steps to help keep your childs future bright and their healthy brain alcohol-free. Start using them today.Image attachmentImage attachment

Comment on Facebook

Yeah it's because you guys are advertising children drinking to children so they try it just like the stupid dare program where they teach you everything there is to know about drugs and even coming to classrooms with poster boards of homemade paraphernalia strap to it so then kids know how to make their own stuff it's so ridiculous stop advertising this garbage

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

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3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

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