Parents’ opinions matter!

This TV spot encourages parents to share their strong disapproval of underage drinking to help protect kids’ developing brains.

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Have a Chit Chat

Chit Chat is more than a game—it’s a conversation starter that can help strengthen your relationship with your kids.

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Clear rules protect against underage drinking!

Keep your child’s developing brain happy and healthy by helping them stay alcohol-free!

Chat & Set Rules

How to have the alcohol talk

Watch this video to learn helpful tips on how to start the conversation with your kids about not drinking underage.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

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Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

Social media updates

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One of the most common reasons for underage drinking is peer pressure. Here’s something to try with your child. Invite them to role play a scenario. Set the scene at a friend’s house and walk them through steps on how to say no and ask for help if they’re offered alcohol. Learn more: parentsempowered.org/ See MoreSee Less

One of the most common reasons for underage drinking is peer pressure. Here’s something to try with your child. Invite them to role play a scenario. Set the scene at a friend’s house and walk them through steps on how to say no and ask for help if they’re offered alcohol. Learn more: https://parentsempowered.org/

North Davis Communities that Care and Parents Empowered are partnering with multiple Davis County-area construction companies to help prevent underage drinking. Over 100 construction partners’ vehicles will feature messaging that reminds parents their kids’ brains are still under development and need to remain alcohol-free for a bright future. See MoreSee Less

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This is a great idea!

2 months ago
ParentsEmpowered.org

Today’s “What You Can Do” tip will help your kids to be more involved in family life. Give them chores to do around the house, or task them with caring for a younger sibling. Look for opportunities. It’s a good way to show trust in them and help them grow. That way, when you ask them not to drink alcohol, you’ll be more confident in their ability to make the right decision. See MoreSee Less

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

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3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

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