Clear rules help prevent underage drinking!

This TV spot reminds parents that setting clear expectations about not drinking underage is easier than you might think.

Learn More

How to have the alcohol talk

Watch this video to learn helpful tips on how to start the conversation with your kids about not drinking underage.

Learn More

Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

Learn More

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

Picture of kid with a backpack

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

Social media updates

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Underage drinking can change the way an adolescent brain develops. 🧠 Watch these videos to learn why it’s so important to help keep your kids’ brains healthy and free from the harms of underage drinking. ow.ly/JXil50G47WT See MoreSee Less

Use our "Chit Chat" game, link below, to prompt conversation with your kids and widen the door to open communication in your household. Try it out tonight during dinnertime. ow.ly/1VE550FZQvB See MoreSee Less

Use our Chit Chat game, link below,  to prompt conversation with your kids and widen the door to open communication in your household. Try it out tonight during dinnertime. http://ow.ly/1VE550FZQvB

Healthy brains help kids succeed in school. To help teach this important message, we partnered with Heidi Hatch at KUTV 2News Watch this video to learn helpful tips on how you can help your kids stay alcohol-free. See MoreSee Less

Underage drinking can change kids’ brain development in the hippocampus and prefrontal cortex, which are responsible for learning and decision making. Don’t let alcohol get in the way of healthy brain development. Click to learn how alcohol can impair brain development.http://ow.ly/dWH950FTKvz See MoreSee Less

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

View More

3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

View Less