The Magic Numbers

9 to 13 are the magic numbers to start talking with your kids about not drinking alcohol underage.

Strong Video Spot

Strong video subheading goes here

Today’s Number Is….

Nine! It may seem young, but kids are forming their opinions about alcohol as early as age 9. So talk, talk, talk to your kids.

Have a Chit Chat

Chit Chat is more than a game—it’s a conversation starter that can help strengthen your relationship with your kids.

Play Now

How to have the alcohol talk

Watch this video to learn helpful tips on how to start the conversation with your kids about not drinking underage.

Learn More

Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

Learn More

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

Picture of kid with a backpack

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

Resources

Get the tools and help you need to prevent underage drinking here—everything from conversation starters, podcasts, games to play, videos to watch and so much more.

Resources

Social media updates

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Sledding? 🛷 Building a snowman? ☃️ Comment your answer in emojis below!

Spending quality time together is key to strengthening your relationship with your kids. Kids who have a strong connection to their parents are less likely to engage in underage drinking.

#ParentsEmpowered #UnderageDrinkingPrevention #Utah
See MoreSee Less

Sledding? 🛷 Building a snowman? ☃️ Comment your answer in emojis below!

Spending quality time together is key to strengthening your relationship with your kids. Kids who have a strong connection to their parents are less likely to engage in underage drinking. 

#ParentsEmpowered #UnderageDrinkingPrevention #Utah

Have you seen this mural in Park City? This beautiful piece of art was created to reflect the message, “Whatever your child’s journey, go together!” ❤️🌈

Encircle, Arts Council Park City & Summit County, Emily Miquelon Art
#GoTogetherUtah #ParentsEmpowered #UnderageDrinkingPrevention #Utah
See MoreSee Less

Comment on Facebook

We love this beautiful mural and the message that it sends to our communities, “Whatever your child’s journey, go together”! 🌈❤️

beautiful and vibrant.

Im gunna paint a mural of a big bull under my treestand with my child aiming at it with a cool compound bow.

Use your zodiac sign to determine the next winter activity your family does! Spending quality time together is a great opportunity to build a stronger bond with your kids. Kids who feel close to their parents are less likely to drink alcohol underage.

Family activities in Utah: www.utah.com/articles/post/12-family-friendly-winter-activities-in-utah/

#ParentsEmpowered #UnderageDrinkingPrevention #Utah
See MoreSee Less

Use your zodiac sign to determine the next winter activity your family does! Spending quality time together is a great opportunity to build a stronger bond with your kids. Kids who feel close to their parents are less likely to drink alcohol underage. 

Family activities in Utah: www.utah.com/articles/post/12-family-friendly-winter-activities-in-utah/ 

#ParentsEmpowered #UnderageDrinkingPrevention #Utah

In the News

Underage drinking can be a serious threat to our children and communities. Learn about the latest research and efforts to prevent it.

ABC4 David Wakins TV Coverage

Fox13 SeaQuest Coverage

KUTV Springbreak Takeover

KUTV Alcohol Awareness Month

Fresh Living TV Coverage

DABC TV Coverage

Load More

About Us

Our goal is to eliminate underage drinking in Utah. We do that by empowering parents to use the tremendous influence they have to keep their children alcohol-free.

Learn More

Our Partners

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Services (DABS). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

View More

3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

View Less