Parents’ opinions matter!

This TV spot encourages parents to share their strong disapproval of underage drinking to help protect kids’ developing brains.

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Have a Chit Chat

Chit Chat is more than a game—it’s a conversation starter that can help strengthen your relationship with your kids.

Play Now

Clear rules protect against underage drinking!

Keep your child’s developing brain happy and healthy by helping them stay alcohol-free!

Chat & Set Rules

How to have the alcohol talk

Watch this video to learn helpful tips on how to start the conversation with your kids about not drinking underage.

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Get started stopping underage drinking

The first step to stopping underage drinking is spending time having fun with your kids. When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

All kids need a parent’s help to stay alcohol-free

As a parent, you can help keep kids’ brains healthy and their futures bright, free from the harms of alcohol.

Here’s how:

Know and teach the harms early

Research shows you should talk to your kids about alcohol as early as age 9.2

Teach the Harms

Have fun together

When you spend time in your child’s world, they’ll listen when you speak from yours.

Have Fun

Set clear no-alcohol rules

Have a chat tonight. Make your disapproval of underage drinking clear by setting rules against it.

Chat & Set Rules

Know what your kids are doing

Get involved in your child’s activities—ask the 5 Ws and know what’s going on.

Check In
Picture of kid with a backpack

Your influence is powerful

That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3

 

Picture of kid with a backpack

Why prevent underage drinking?

Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4

Learn the Harms

How can I help prevent my kid from drinking underage?

Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.

Learn How

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The “hippocampus” is the part of the brain responsible for learning and memory. We know that kids who begin drinking at an earlier age have consistently smaller hippocampi compared to those who began drinking later. Learn more: parentsempowered.org/why/healthy-brains/ See MoreSee Less

The “hippocampus” is the part of the brain responsible for learning and memory. We know that kids who begin drinking at an earlier age have consistently smaller hippocampi compared to those who began drinking later. Learn more: https://parentsempowered.org/why/healthy-brains/

It’s never too early to start talking with your kids about underage drinking. In fact some kids begin drinking as early as 11 years old. Having an open dialogue and bringing light to the negative effects of drinking before 21 can prevent your kids from doing so. See MoreSee Less

A child’s healthy brain is the key to their future. It determines who they are, impacting their ability to reach their full potential. Underage drinking can change how brains develop, impairing memory, learning and good judgment. Learn more: parentsempowered.org/why/healthy-brains See MoreSee Less

A child’s healthy brain is the key to their future. It determines who they are, impacting their ability to reach their full potential. Underage drinking can change how brains develop, impairing memory, learning and good judgment. Learn more: https://parentsempowered.org/why/healthy-brains

Students from Wendover High School shared their hopes and dreams for their futures in this new "healthy brain" themed art. The key to a bright future is protecting your brain by keeping it alcohol-free. A special thank you goes to all who worked on this partnership! See MoreSee Less

Students from Wendover High School shared their hopes and dreams for their futures in this new healthy brain themed art. The key to a bright future is protecting your brain by keeping it alcohol-free. A special thank you goes to all who worked on this partnership!

Spending time with your kids encourages a safe environment for them to come to you for help, which can prevent underage drinking. Even with summer coming to an end, there’s still time to enjoy a few family activities here in beautiful Utah.

The activity you see first is your next family adventure. Which one did you spot? Find more family fun: coupons4utah.com/99-things-to-do-in-utah-in-the-summer/
See MoreSee Less

Spending time with your kids encourages a safe environment for them to come to you for help, which can prevent underage drinking. Even with summer coming to an end, there’s still time to enjoy a few family activities here in beautiful Utah. 

The activity you see first is your next family adventure. Which one did you spot? Find more family fun: https://coupons4utah.com/99-things-to-do-in-utah-in-the-summer/

The Parents Empowered Mission

Meet Tiffany Clason. She’s the Executive Director at the Utah Department of Alcoholic Beverage Control (DABC). But she’s also a mom. She knows that parents staying involved and having those important “no underage drinking” conversations are crucial to a child’s future success.

Sources

1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718

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3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/

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