About Us

From its beginnings, Parents Empowered has been founded on the premise that underage drinking prevention is a collective responsibility that requires a collective solution.

What is Parents Empowered?

Parents Empowered is a statewide media and community education campaign with the goal to have every Utah child reach the age of 21 alcohol-free so they can enjoy the benefits of a healthy brain. Because parents play a fundamental role in protecting kids’ healthy brains, the campaign is directed to parents, who are the number one reason kids don’t drink. Research also shows kids are less likely to drink when parents are actively involved in their lives and communicate their strong disapproval of drinking before the age of 21. Funded by the Utah Legislature, the community-based initiative provides parents and caregivers with information about the harmful effects of alcohol on the developing adolescent brain, along with research-based parenting skills to help prevent underage drinking.

Annual Reports

Get in Touch

The success of this campaign depends on all of us. Because of this, we greatly value your feedback. To send us your comments, questions and suggestions, fill out the form below and we will respond as soon as possible. To get involved, please contact the representative in your area from the list below.

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Related Efforts


Utah Department of Health & Human Services

Coordinator:




Substance Abuse and Mental Health Services Administration (SAMHSA)

Coordinator:




Stop Alcohol Abuse

Coordinator:




Start Talking Now

Coordinator:




Partnership to End Addiction

Coordinator:




Mothers Against Drunk Driving

Coordinator:




Alcohol Screening

Coordinator:



News & Events

Check out some recent community prevention efforts across the state and the news coverage they received.

News & Events

About Us

Learn about the mission of Parents Empowered and how you can get involved.

About Us